Absolut Vodka, Procter & Gamble, and more, Foreign became one of Sweden's fastest-growing companies in just three years. Although I enjoyed running my own business, I've since shifted my focus to doing things I love, with money being a secondary concern. Below are some of the brands I'm currently spending time on.
Here is a selection of startups, brands, and companies founded by Johan Ronnestam from Stockholm, Sweden, and Scandinavia.
In 2001, I founded my first company, a digital brand and advertising studio called "Foreign." With clients like adidas Global, IKEA, H&M,
A serial entrepreneur & investor
Role: Founder, Strategy & Brand
Role: Founder, Creative Director
Role: Founder, Strategy & Brand
Status: Active
Status: Active
Status: Active
BAUX Acoustics
Hitpin Golf
ROST Studio
We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.
Ronnestam Creative Studio [ROST Studio] is a Stockholm based design studio founded by Johan Ronnestam in collaboration with Daniel Stridsberg. We develop strategies, designs and space architecture for leading brands.
Hitpin aims to make golf accessible and affordable for everyone in the world, breaking down entry barriers and inspiring anyone to play – because if you swing at the ball, you're a golfer.
Role: Partner & Brand Advisor
Role: Partner & Brand Strategy
Role: Founder & Creative Director
Status: Sold in 2018
Status: Closed down in 2021
Status: Exited in 2020
Mountain Works
BEU Watches
Zero Point Compression
Mountain Works created Scandinavian fashion that inspired and empowered people to explore outdoor and urban frontiers.
Scientifically optimised compression clothing and products for sports and recovery.
BEU Watches was founded with the goal of inspiring people worldwide to challenge themselves and live the life of their dreams.
Role: Founder & Digital Strategy
Role: Founder & Creative Director
Role: Founder & Creative Director
Status: EXITED in 2015
Status: Closed in 2019
Status: Closed in 2007
Starty
JAJDO
Foreign
Starty created a socially distributed e-commerce platform. The platform was sold in 2015.
FOREIGN was a global digital brand and advertising agency with +50 employees. DI Gasell in three years. Among others we handled Adidas global marketing.
Swedish mobile app brand that aimed to help kids all over the world to realise their creative learning potential.
