Absolut Vodka, Procter & Gamble, and more, Foreign became one of Sweden's fastest-growing companies in just three years. Although I enjoyed running my own business, I've since shifted my focus to doing things I love, with money being a secondary concern. Below are some of the brands I'm currently spending time on.

Here is a selection of startups, brands, and companies founded by Johan Ronnestam from Stockholm, Sweden, and Scandinavia.

In 2001, I founded my first company, a digital brand and advertising studio called "Foreign." With clients like adidas Global, IKEA, H&M,

A serial entrepreneur & investor

Role: Founder, Strategy & Brand

Role: Founder, Creative Director

Role: Founder, Strategy & Brand

Status: Active

Status: Active

Status: Active

BAUX Acoustics

Hitpin Golf

ROST Studio

We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.

Ronnestam Creative Studio [ROST Studio] is a Stockholm based design studio founded by Johan Ronnestam in collaboration with Daniel Stridsberg. We develop strategies, designs and space architecture for leading brands.

Hitpin aims to make golf accessible and affordable for everyone in the world, breaking down entry barriers and inspiring anyone to play – because if you swing at the ball, you're a golfer.

Role: Partner & Brand Advisor

Role: Partner & Brand Strategy

Role: Founder & Creative Director

Status: Sold in 2018

Status: Closed down in 2021

Status: Exited in 2020

Mountain Works

BEU Watches

Zero Point Compression

Mountain Works created Scandinavian fashion that inspired and empowered people to explore outdoor and urban frontiers.

Scientifically optimised compression clothing and products for sports and recovery.

BEU Watches was founded with the goal of inspiring people worldwide to challenge themselves and live the life of their dreams.

Role: Founder & Digital Strategy

Role: Founder & Creative Director

Role: Founder & Creative Director

Status: EXITED in 2015

Status: Closed in 2019

Status: Closed in 2007




Starty created a socially distributed e-commerce platform. The platform was sold in 2015.

FOREIGN was a global digital brand and advertising agency with +50 employees. DI Gasell in three years. Among others we handled Adidas global marketing.

Swedish mobile app brand that aimed to help kids all over the world to realise their creative learning potential.

First point of contact.

Johan Ronnestam has over 25 years of experience working with well-known brands across the world in various areas such as strategy, creativity, design, and more.

Contact Johan