Fagerhult Brand Platform

A brand platform true to the Fagerhult people

and communication hierarchies. We analyzed Fagerhult's existing brand platform, business strategies, marketing, and communication activities, and interviewed representatives from all areas of the organization. As a result, we developed a new Purpose, Mission, Business Concept, and most importantly, new core values. The project also included developing a concept for educating staff all over Europe.

Fagerhult Lighting, one of Europe's leading lighting companies, creates premium lighting solutions that enhance human well-being. This 75-year-old Swedish brand turned to Ronnestam Creative Studio to re-develop their brand platform. We implemented our process and worked with over 100 managers and employees. We used RonnestamMaslow and RonnestamJung 12 in the process to discuss and decide on positioning, target group prioritization,