Creative Direction for Svenskt Tenn

Scents of Summer

Photographer Ola Rindal created a series of films that captured every detail of the summer season: the sounds, the smells, and the proximity to nature. Johan, Karin, and the rest of the Svenskt Tenn team then visited a house by the sea where photographer Erik Wahlström, art directed by Marika Vaccino, created a series of stills of the beautiful Svenskt Tenn products. The result, to be enjoyed both online and offline, is a tribute to the never-ending, long, bright days and balmy nights of Scandinavian summers.

Svenskt Tenn, one of the world's finest interior product and design brands, founded in 1924 by Estrid Ericson, appointed Johan Ronnestam as the acting Creative Director for selected activities to evolve their brand communication. Among several other projects, Johan, together with Svenskt Tenn's Curator Karin Södergren, created and directed the concept for the 2022 Summer exhibition and communication. The concept, "Scents of Summer," is a celebration of Scandinavian summers.