Adidas – Global branding and advertising

Global branding for one of the worlds finest brands

The amount of work we delivered during the 8 years I worked with Adidas was enormous. More than 60 different people were involved in working on the Adidas account, so I won't mention them all here. Prior to working with Adidas, I had experience working with brand communication for Nike Europe, which gave me valuable insights on how to work with a global brand like Adidas.

In 2000, I began working with Adidas International. Through the years, in my roles as Head of Strategy, Creative Director, Art Director, and sometimes hands-on designer, I, along with the fantastic employees at 'Foreign', the agency I ran for 7 years, created over 50 global digital campaigns for Adidas. Most of the work was delivered in 28 markets and 18 languages.